Sonia Singal talks about her startup venture cajobportal.com

June 30, 2016 Startuptalkies

"If you accept that the world existed and will continue even without our start-up, you become humble and the sense of false entitlement goes away. "

  • Cajobportal.com™ is India’s first recruitment website exclusively for CAs. Through our start up, we took commoditization in the finance human capital space head-on, adding value through segmentation and customisation. In our 'Featured Jobs' segment, we’ve bundled the value proposition offered by an online recruitment platform and offline search consultant on a 'success fee' basis In this segment, it has been a 'David Vs Goliath' journey for us. You will be glad to know that in an year's time, we've been able to achieve a) 1.5 million+ page-views on our website and run rate of 'one visitor every minute' b) Vendor empanelment at 50+ marquee brands in India and abroad c) Closures on mandates with CTC aggregating to Rs 5 crore+ across clients
  • During interaction with CA Freshers, we realized that just 25-30% of them could ace jobs in the competitive ICAI’s campus placement process. The rest lacked on communication skills, took multiple attempts etc. They relied on friends and relatives to channelize resumes. Consultants had no specific focus on this space. This led to the genesis of cajobportal.com in Aug’13 as India’s first recruitment website exclusively for CAs.
  • Planting a dream in someone's eyes
  • We are bootstrapping so far. While we have got our model evaluated by premiere fund houses, we are waiting for the right valuations before we dilute.
  • It has been tough competing with the Big Daddies of the B2B recruitment space. However now, the business model has gained the trust of 50+ marquee brands; including Amazon, Unilever, Caterpillar, Cipla, Titan and HDFC. We are now aggressively engaging with new B2B clients and plan to take the number of active clients to 100+ in the next 6 months.
  • In an year's time, we have gained the trust of 50+ clients and closed mandates with CTC aggregating to Rs 5 cr+. We also have Segments such as short term assignments is endeavoring to create impact in the lives of finance moms (successful CA/MBAs) now at home due to motherhood.Thus we are opening job avenues for CAs across the world.
  • If you accept that the world existed and will continue to exist without our start-up as well, you become humble and the sense of false entitlement goes away. This helps a lot in the entrepreneurial journey.
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