June 30, 2016
Not too long ago, staring into my messy closet, I realized that it was full of things I never used. I saw my sporadically used wedding lehenga, shoes I got as a gift that were not my taste, and jeans that no longer fit. Suddenly, like everyone else I was onto simplifying my life starting with my closet. Surely, there was one other person who would treasure the things that I no longer wanted. If there was, how could she get access to them? Where could I sell my things to other like-minded people?
I was now on a mission to create access to all these hidden closets. Working excitedly from my living room on this idea I pitched it to my husband Mithun Chandra. A serial entrepreneur himself, agreed that it was a problem that needed to be solved. On November 24th, 2014, Duffl was officially born.
I think for most entrepreneurs, everyday is filled with obstacles. In the beginning it was a challenge to find a way to pay the bills while staying focussed on Duffl since both of us were working on this full time. Other difficulties included finding the right partners for various aspects of the business. I was learning on the go and everything from pitching to managing to doing sales has been hands on. The one obstacle we haven’t faced is acquiring customers. We’ve been very lucky so far—our customers love our product and have been sharing it with their friends, which helps us grow and is a great incentive as well.
Duffl is an online hybrid fashion consignment marketplace. To elaborate, its an online fashion marketplace where people can sell and shop for pre-loved fashion as well as rent out high fashion items. All at ridiculously great prices. The average woman has worn just 30% of her wardrobe in the last year, but continues to spend upwards of Rs. 100,000/- per year on new clothing and accessories, leaving many (including me) with a closet full of extra clothing. So the idea that one could start making money off of their unwanted clothes is compelling for many. Today Duffl is hoping to solve this problem by launching a peer-to-peer marketplace that allows women to sell their clothes.
The services that Duffl offers are:
Shop - Shop from a plethora of designers and brands at affordable prices.
Sell - Sell anything from your closet that's in great condition.
Rent - Rent anything from the country's best designers and brands at a fraction of the price.
June 29, 2016