Ekta Singh talks about her startup The Magical Thread

June 30, 2016 Startuptalkies

"We were born to be real, not to be perfect"

  • There are thousands of products on marketplaces and there is no quality check. We provide a handpicked collection each of which is sophisticated, good quality fabric. We provide exclusivity to our customers by selling just a single piece of each designer product. We started with the aim of promoting Chikankari which is an under promoted indian handicraft. We wanted that this graceful work can reach out to every indian household and thereby we sell chikankari at a very reasonable price making it available all over India. Later added some prints from Jaipur, pashmina and designer suits. What differentiates us from the masses is that we are not a marketplace. We are a personal boutique, where our clients even drop a mail and ask us for things that they need but are not available on the website and we help them in every possible way. We bond with our clients and keep their feedbacks on priority.
  • Although I am an engineer by profession, I am passionate about fashion. I love to shop. Coming from the town of Lucknow, I had a special inclination towards Chikankari. When I saw that people outside Lucknow do not have access to the excellent art, I so wanted to take it to every individual across the country. Online boutique was the best way I could reach out to maximum number of people. Then came the biggest hurdle, Chikankari is essentially summer clothing, the sales went down during winters. I overcame it easily by adding up a pashmina collection to my website and kept the ball rolling.
  • For some success is fame, for others it is wealth or career. It is a very relative term which varies from person to person. For me success is satisfaction. When you are satisfied and happy with what you have achieved, you succeed.
  • No, my startup is self funded. I started with my savings. I sell on the major marketplaces like flipkart, craftsvilla and paytm and my overall revenues are used for bootstrapping.
  • I am going to start another company providing a complimenting service to this one. Right now I sell dress materials and I am going to launch a customized tailoring service online www.sewit.in which will deliver a made-to-measure dress at your doorstep. I aim to provide a totally satisfactory and fun experience for online shoppers and will continue to add that value to my products.
  • There is no employee. We all work as a team and share the same purpose of working. High profile jobs are attractive and bootstrapped startups cannot provide those incentives for employees. Many employees prefer their freedom and space over incentives. Startups which give them the same will never have employees getting distracted.
  • A major change in anyone's life comes through a change in personality. Wearing smart clothes make people feel beautiful, more confident than ever.
  • Entrepreneurship is all about believing in yourself. If you know what you are doing, stop reading advises. Each person has his own experience, go ahead and enjoy yours.
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