Chat With Debajyoti Banerjee,Founder & CEO Of Seven Boats

June 30, 2016 Startuptalkies

"Learn, Burn and Earn."

  • "Seven Boats helps individuals, students & professionals to improve career prospects through Training & Workshop and also provides services to startup & SME owners, corporate business houses & big brands to increase leads, visibility, engagement & ROI for their business by affordable 360° Digital Marketing Solutions."

    "What our potential customers are doing: Digital Marketing is evolving very fast. When it comes for Marketing today every entity, starting from a startup to an established corporate house, entrepreneurs to SMBs in any industry has started to consider about reaching potential customers through web-based platforms or mobile apps. Internet is penetrating every household now through various media. So this is a huge market for all businesses. But having half baked knowledge about this relatively new channel of Marketing, the potential customers of our industry are ending up losing hefty money subscribing to vague or age old digital marketing concepts. Playing with keywords only for ranking higher on Search Engines is passe & we need a 360-Degree digital marketing approach today including content & social media marketing to minimize the risk of failure."

    "Our customers need our solution because: We give holistic Digital Marketing solution - therefore there is low risk of failure Each of our Professionals is a well rounded expert having full knowledge of entire Digital Marketing cycle - therefore we have better coordination with the client & team. This translates into better ROI for the client as we spend less time in explaining tasks. We give affordable yet 360-degree solution - this approach gives the client desired result at comfortable budget with minimum risk We give digital marketing education as well as service and thus give well rounded solution under one roof"

    "Our services: Full Digital Marketing Service Digital Marketing Training & Workshop"

  • I have evolved in this industry seeing that a good number of people are driven by vague knowledge about digital marketing & they mostly follow obsolete techniques. I have seen people getting mislead by the opportunists for their lack of awareness. It's always a big issue. Falling in wrong hands, it's worse to see that they do not get to visualize the real picture in a transparent way. There is also dearth of quality digital marketing professionals because of poor ecosystem. These concerns have motivated me to address the issues in my own way – by setting up Seven Boats.

    We are very prominently working on our website to build the awareness through content. We give consultation to our clients in a very transparent way, keeping clear communication and keeping them aware about all pros and cons of digital marketing. Moreover, we are developing the ecosystem through training & workshop for students & corporate.

  • Being an entrepreneur my mantra for success is to leave positive impact in peoples' lives and live in their good memories for ever! For that one needs to have these qualities: Very good Domain expertise at least in one sector & hunger to learn new things, Immense Love & Passion about what you do with a clear goal & Perseverance, Risk taking ability & prioritization ability.
  • "No, not yet! We do not have any investor on-board and so far have not committed to any interested investor. However, in the last year a Dubai based investor had shown interest & approached to invest in our business."

    "We had started with “zero” external funding and so far we have been managing it that way. We have traversed all this distance generating working expense from our projects. However, money is a big concern and therefore we have set up our academy wing to mitigate the financial challenges. We are very frugal, do not have luxurious office and have also nurtured a small sized multitasking team to minimize the financial risk. All these are working out well for us but we are definitely looking forward to external funding for expansion and improvement of infrastructure. "

  • "We want to focus on expanding and excelling in our core expertise areas. For that we are on course of developing in-house resources who can add value in our team. We have another plan of taking our online training to the next level and associate more and more people from versatile fields. Our vision is simple - Learn new things, Practice your knowledge & Give the knowledge back to the Society. "
  • Trust, love, bonding, motivation & love for work. I encourage an environment where the team can work freely. We have a small team of flat hierarchy & our vision is very transparent to all of them. We keep the motivation high & do not appreciate signing on bond paper.
  • I see a lot of opportunity in educating people about digital marketing, it's future & the kind of social change it can bring in with growing awareness. We are already doing it our own way by developing content marketing strategy & reaching out to more & more audience through our website. Since the reach of digital media is going to expand many folds in coming years, there will be lot more opportunity for people to make their opinion, interest, grievance, feedback, liking, etc. counted by simply raising voice on right platforms. We can guide them in right direction to bring about a social change. We are on course of educating & helping people and also developing an ecosystem for every ones benefit.
  • If you want to go fast, you can go alone but if you want to go far, go together in a team
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