Anar D Rupji,Founder of Therefore Consultancy and Services Pvt. Ltd. (TC&S)

June 30, 2016 Startuptalkies

Believe in Your Dream and Follow it, Don't Worry it Knows the Path "

  • Be a Entrepreneur by Choice and not by Circumstances. Not because it's a Trend and because you are Obsessed with someone's success. Not Because you are tired by the 9 to 6 job and you are done with it. Not because you are tired of Running the ""Rat Race"".

    Entrepreneurship is more spiritual, you need to have the spark or need to create one before you start. And once you are in it ""Never Say Die""
  • Change for me is a ""Factor"" not a ""Fact"". One should change if it's a ""Necessity"" and not a ""Trend"".Our Startup is focusing on bridging the gap between the Offline and Online Marketing activities, with a core objective to optimize media Investments and justify ROI.
  • Therefore is a Techno-Marketing company with a core focus on Offline to Online Marketing Automation. It captures last mile information of the customer interacting with a brand across all media platforms and in real-time. It helps Businesses connect to their customers, measure everything about their communication and effectively help close a deal.

    The core competency of Therefore is Analytics and Reporting systems Built on a Big Data platform the system is highly scalable and can be integrated with any other technology and platforms.

    In a nutshell, we provide an integrated marketing platform in order to arrive at an informed decision.

  • My roots are from business family, with everyone doing their own stuff. When I was on job, I always wanted to do something on my own. The spark was missing which I eventually discovered in 2013, where I founded "Therefore". It was my choice to be an Entrepreneur.
  • Success to me is the Outtake of your Dream. If you achieve you dream then you are successful, it doesn't matter how big or small it may be.
  • Yes we received some Bootstrapping fund which helped us to start, some was invested by the promoters, some was taken from Family and Friends. We also reinvested our revenues back into the company to manage the Cash-flow and our Burn
  • Today Marketing budgets are looked upon as ""Spends"". There is no ROI on Spends. Our Vision is to create a unifies platform for Marketers (Advertisers/ Small and Big Businesses) so that they can justify ROI and the term ""Investments"" becomes more meaningful.
  • We have a Open culture, Employees are free to think creative and freedom to express their thoughts. We live more as a family, that's our strength.
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