In Chat With The Team,Being Chef

June 30, 2016 Startuptalkies

"The impossible is often the untried"

  • Our startup empowers you to cook awesome healthy meals for your loved ones in less than 5 mins. We are solving following problems :
    1) Hassles of Cooking
    2) Hassles of Procuring
    3) Taking care of problems of Food Delivery like :
    a) Doubt on freshness of ingredient
    b) Doubt on quality
    c) Hygiene in commercial kitchen of restaurants
    d) Breads getting soggy
    e) Customisation of taste and ingredients
  • The biggest hurdle was that I had no idea about cooking and recipe. On meeting Aditi ( Finalist of Masterchef ) I started implementing this concept in reality. She is the co-founder with me in this company. Few hurdles that I faced were : 1) People not believing in idea as it's the future of food industry
    2) Age was less as I started at 23. People try to misguide while doing business
    3) Conceptualising an innovation and actually implementing it

    I overcome this hurdle because of an amazing advisory board. They guided me in different aspects and helped me in facing these hurdles Would like to mention their names : 1) Mr. B.K. Maheshwari - CA, CS
    2) Mr. Rajeev Maheshwari - IIT, Kharagpur
    3) Mr. Rajiv Pratap - IIT , Kanpur
    4) Mr. Mrigank Pratyush - IIM, Kolkata
    5) Mr. Avinash Taparia - M.Tech, Food Technology, CFTRI
    6) Mr. Nitesh Madan - Amity University

    They all helped in various aspect and helped us in sailing through this difficult journey.

  • Success is satisfaction in life. You cannot measure it by money but can only measure it by the satisfaction that you have got in doing something.
  • It's funded by friends and family. We haven't approached any institutional / individual investors. We have build a sustainable profitable model and will now start looking for growth fund to accelerate the growth of company.
  • Vision is to make everyone’s lifestyle healthy by inducing hassle free cooking in daily routine and empowering people to cook low calorie, tasty & organic food in less than 5 minutes.
  • The zeal or passion to implement an idea together is the only force that can motivate the team. We have pigs in our team instead of chickens. We believe in following quote : " Individually we contribute, but together we make a difference ". Team has been given the individual responsibilities and they do it with full ownership.
  • We will change the way food industry works in India. People will cook healthy dishes for their loved ones and it will bring closeness in families and relations in this fast running lifestyle.
  • Stick to your idea. Be motivated. You have nothing to loose, so why don't take a risk. Also, focus on implementation as good ideas get killed because of lack on proper implementation.
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